Cheers. I’m Heather, a fifty-something in Minnesota. I’m a marketing and digital professional, an obsessed dog-owner, and a veteran of the corporate world exploring what’s next.
I workout a lot. I’m married without children. I used to keep an “online journal” that I started in 1997 (and for the record, that was before blogging or social networks were a thing). I kept it a secret from those who knew me in real life back then because I thought it was weird. Now I realize I was just ahead of my time. Lol.
Twenty years later, we are solid in the age of influencers, content creators, social networks and an interactive industry that I’ve been lucky to call my profession for the past couple of decades.
At times, I miss the good ole days of the small, tightly knit online journaling community. It felt like a hodgepodge of nerds and writers and lovers of HTML. But the only thing constant is change and it’s been a beautiful industry to watch grow up (not without the bad sides–but I’m keeping it positive here).
I don’t blog much anymore. In fact, I let my domain name expire years ago. But as my career went more into management, I began to feel the distance from the actual “making of things.” I found that I missed writing and creating which is how I find myself back here twenty years later.
Professionally
I’m a digital marketing strategist with 20+ years of experience in e-commerce, content strategy, and digital transformation. I spent 14 years at Aveda (Estée Lauder Companies) in progressive leadership roles, most recently as Director of Omnichannel & Digital Marketing. Before that, I worked at General Mills and various agencies and companies building digital experiences.
My expertise spans:
- Digital strategy and transformation
- E-commerce and conversion optimization
- Content strategy and community management
- Performance marketing and analytics
I’m currently exploring new opportunities—both consulting work and full-time leadership roles—with mission-driven organizations. If you’re looking for strategic digital marketing leadership, let’s connect on LinkedIn.
This blog is my personal space for writing, reflection, and staying connected to creating things with my own hands (or keyboard).
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